Branding

References

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Ludlow, C. and Schmidt, K. (2003). Inclusive branding: the why and how of a holistic approach to brands. United Kingdom: Palgrave Macmillan.

Sherry, J., Kozinets, R. and Brown, S. (2003). Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning. Journal of Marketing. [online] Available at: http://www.jstor.org/stable/30040534 [Accessed 5 Apr. 2015].

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