Welcome to my site.  You will find here an autobiographic approach to the ongoing creative and productive process that is my career as an artist, a digitalist, and a caphacker.

I intend to be a self-aware human being.  I have been curious and disciplined enough to construct such self-awareness into self-determination voluntarily.  All the pieces have been falling into place.  Trial and error, experimentation, motivation, love, identity, brotherhood, family, and heritage.  Quite a heavy and dense ordeal, very time-consuming and often frustrating.  It has all been a part of a decision-making process that has taken me to experience great humanity and value.

And while this has been the intention, I cannot but reflect that I have always been at the mercy of providence. And so much more has been motivated by intense desire and passion.

Self Portrait 2019

At heart, I am, first, a man of my family.  Such a journey has led me to grasp all of the building blocks of my existence, in understanding that to be such a man, to earn spiritual content, and leave a valuable legacy to my generations, my life’s work is unpure gratitude through creativity.  

This process has not been self-evident.  

I am an advocate for liberty and self-determination. I love my children dearly, and I am creating a beautiful and healthy environment for them to celebrate and endure the gift of life.

I thank you for your interest in my work.

JDJuan

JD – August, 2022

David Rico

JD RICO’s BIO:

JD Rico is a purpose-driven entrepreneur and researcher who merges cultural insight with technology innovation. He hails from Colombia and has an academic background in anthropology and economics. This combination shaped his unique approach to business, blending cultural and economic perspectives as the foundation for his ventures​(alchemistaccelerator.com).

JD is a builder of “signal intelligence systems for better product, brand & creative decisions,”​ linkedin.com, indicating his focus on leveraging data and AI to inform strategic marketing and product choices. Over his career, he has founded and led multiple initiatives: he is the CEO and founder of Qualitative Intelligence (QI), serves as Editor at holMedia’s Digitalist Hub, and is a Partner at VeerUp Ventures (​linkedin.com). This multifaceted role set speaks to a broad skill set – from qualitative research and content marketing to venture investment – but all centered on innovation and insights.

JD’s cross-disciplinary background is a key differentiator. Trained in consumer anthropology and behavioral economics, he brings a human-centric lens to technology and business problems. Early in his career, he consulted for academics, which gave him an intimate look at business challenges through cultural and analytical lenses – an experience he cites as “the keystone in building the Vox QI platform” (​alchemistaccelerator.com).

He has since become a serial entrepreneur with deep expertise in the martech (marketing technology) and consumer insights sectors (​lu.ma). His expertise includes AI-driven analytics, qualitative market research, content strategy, and startup leadership. JD has navigated Silicon Valley accelerator programs (Alchemist Accelerator, NEC X’s venture studio) as well as East Coast startup scenes (ERA in New York), indicating a breadth of experience in scaling new ventures.

Current Focus: 

JD’s primary focus now is QI (Qualitative Intelligence), the company he founded to revolutionize how brands understand and engage audiences. He is positioning QI at the cutting edge of marketing AI and continuing to engage in thought leadership.

JD leans into a creative, visionary persona, calling himself a “caphacker + digitalist”.

(The term caphacker hints at “hacking” capital or business growth, and digitalist reflects his passion for digital innovation.) He emphasizes values like creativity, liberty, and self-determination: for instance, he openly states “I am an advocate for liberty and self-determination” in his personal writings​ (jdrico.com).

All of these elements position JD Rico as an entrepreneur with a strong vision and a distinctive blend of artistic insight and scientific rigor. His stated mission is to “inspire millions of innovators with insights on emerging tech and consumer culture”​ (digitalisthub.com), underscoring a big-picture ambition to influence the industry beyond just his own company.

In summary, JD’s personal brand is that of a tech-savvy cultural thinker – someone who looks at innovation through both a humanistic and data-driven lens, and who is building platforms (like QI) to bridge the gap between human behavior and business strategy.